What’s Your Real Estate Mobile Marketing Plan?
America’s use of smart phones and mobile devices is on the rise and it has real estate professionals scrambling for real estate mobile marketing solutions. Smart Realtors understand that today’s consumers are more accessible than ever before. That’s because there are more than 322.9 million mobile subscriptions in America – that’s equivalent to 102.4 percent of population! That means today’s consumers are constantly connected to the Internet. They download music while waiting in line at the grocery store. They shop for the best deals on airline tickets while sitting on the commuter train. They book hotels, scan QR codes, make dinner reservations, research their next big electronic purchase and buy movie tickets all from their mobile device. So now the question becomes how can you leverage the consumer’s smart phone addiction to find leads and increase sales. The answer is simple. Integrate mobile marketing into your overall marketing strategy.
Make a Mobile Marketing Plan
It’s important to consider the following when integrating real estate mobile marketing into your overall marketing strategy:
- Your other online marketing efforts.
- Your offline marketing efforts.
When you consider your other marketing efforts you’ll be able to provide some cohesiveness to your overall marketing strategy. This important because, while mobile marketing is important, it should not be the only piece of marketing that you use. Think of your online, offline and mobile marketing efforts as equal pieces in your marketing puzzle. Some of the pieces might have a little more detail than others but they are all important to the big picture.
Connect Your Real Estate Mobile Marketing to Your Online Strategy
It is important to link your mobile website to your primary real estate website. When you do this consumers will be able to gather more information about you and benefit from any other information that you offer on your primary website.
Connect Your Real Estate Mobile Marketing to Your Offline Strategy
Use your offline marketing to push consumer traffic to your mobile listing or your primary real estate website. If done properly, your primary website and your mobile listing should provide the consumer with unique information about your property listings. This might include dynamic virtual tours or video slide shows, photos and detailed property features.
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